You are busy growing a successful business.
You've got:
- Expertise
- Results
- Vision
There's also this: Your service helps people. But when potential clients ask to see more information, you cringe.
Does your messaging sound like one of these?
Run-of-the-mill stale
**Triple GUARANTEED**
too salesy
(Doesn’t exist) 🙄
You need copy that reflects your goals
and is true to your brand
breathe easy now and skip the Advil
I create messaging that is so authentic your Mom
will think you wrote it (it’s OK. I won’t tell 😉).
Here's my process
Research
Research
I hunker down with my laptop, phone, and a box of Oreos. When I’m done, I may know more about your company’s needs than google’s personalized ads.

Plan
Plan
I comb the info I’ve gathered. I analyze it, organize it, and turn it into a winning copy guide. I present you with a clear blueprint for your messaging.
Write
Write
I write and write and write. then delete, start over, re-do. I may eat a carton of ice cream in the process but I don’t stop (writing, that is) until your copy is perfect.
Present
Present
I present the final copy to you. You review it, comment on it, and I make revisions. (2 rounds of this so that you’re thrilled with the results).

I contacted Esther about my new business and after a single conversation she hit the ground running and didn’t look back. Her thorough research into my field, attention to detail, and marketing savviness culminated into the exact craftsmanship I needed.

I worked with Esther on several of her projects and her work is deep and authentic. She shows up for every project with a creative energy that has been a consistent success with every client.

Esther is my go to writer for two reasons. #1: She doesn’t just have skills, she’s a natural talent; an artist with words. #2: She nails the message I want to give, every time. She’s so pleasant to work with-I talk simple words and before I know it, it’s woven together into a beautiful art!

Esther expended all resources to completely understand the nuances of our business. She accurately portrayed our perks and success points. The result? Our business was branded in the best way possible

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So, what’s your story?
Do you want to keep your copy that’s
Boring
Aggressive or
Non-existent
(and cringe)?
Boring
Aggressive
or Non-existent
(and cringe)?