Give Your Oomph
The Microphone
Every good company has something that they do really well. Successful ones learn to find-and-tell that story.
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Hi, I’m Esther.
As a brand strategist & copywriter, nothing makes me happier than helping a client grow their business. My clients’ marketing challenges and goals guide every project so that each one is perfectly aligned with their needs. I love to work with people and companies who are passionate about their product or service. It’s all about creating impactful work together.
✦Some Of My Favorite Clients
Some Things ✦
About Me
Brooklyn College
Business Management & Science, English
Bachelor of Science, 2007 – 2009
American Writers & Artists Institute
The Accelerated Program for Six-Figure Copywriting
Completed March 2019
Published Writer & Author
Children Picture Books, magazine articles, and more
Publisher: Apple and Honey Press 2026
✦ Some projects I worked on
Prospr Financial Wellness
Brand Positioning + Website
The concept of financial therapy was just developing during this project. The process of transformation would be an important element to the brand, hence the logo reminiscent of butterfly wings. We used deep research into people’s emotions and sensitivities around money to inform the copy of the site. The site is validating, empathic and empowering — just the message Simi Mandelbaum wanted it to convey.
Lower Watt
Rebrand + Brochure
Lower Watt became well known in their industry for their holistic and strategic approach to energy procurement. With expanded services, they also outgrew their name. We began the staged rebrand with a brochure with industry terminology (no dumbing down), bold promises, and a branded system to show their unique approach. To keep things simple, we named the process and organized their services into three key components.
Project 120
Rebrand + Campaign Launch
Project 120 is a non-profit with a mission to increase the number of life insurance policies in their community and beyond through education, simplified policy purchasing, and financial assistance when necessary. They needed campaign material that would be sensitive and respectful to widows and orphans, but with a clear message strong enough to overcome inertia. In just three weeks, their initial launch resulted in over 18 new policies and 100 applications in process.
See more of my work right here.
✦ Some Things My Clients Say ✦
“Consistent Success”
I worked with Esther on several of her projects and her work is deep and authentic. She shows up for every project with a creative energy that has been a consistent success with every client.
Tzivia Cohen, Founder 14Minds
“From Zero To A Business”
Esther took Prospr from zero marketing material to a business with a clear voice and mission. Her ability to capture my voice and style in her writing is uncanny. Her writing style is simple yet deep and really resonates with my target audience. Not only does she write well, but I also call her for marketing advice and she guides me with my best interest and goals in mind.
Simi Mandelbaum, Founder
Prospr Financial Wellness
“Skills & Natural Talent”
Esther is my go-to writer. She doesn’t just have skills, she’s a natural talent; an artist with words. And she nails the message I want to give, every time. She’s so pleasant to work with — I talk simple words and she weaves it into beautiful art!
Yaeli Yogel, Fine Artist &
Instagram Influencer
Let’s Make Your
Success More Successful
