Hi there, I’m Esther and here’s my story-
I love people-watching and understanding human behaviors and emotions.
As I child, I knew I was a writer. I slept with a notebook under my pillow. I submitted my poetry to contests, sometimes even won. As an adult, I pushed my passion aside for the more serious business of “making a living”.
But my writing didn’t walk away and sulk. It tap-tapped me on both shoulders and got in my face and demanded attention.
Then I discovered copywriting. The perfect bridge between my writing and people-interest.
These days, I get to sit by my laptop with a steaming coffee, or carton of raspberry truffle and white chocolate ice cream and write my clients’ businesses into an upward arrow. Am I allowed to call this work?
Today, I help my clients uncover their brand story, message, and voice.
And that’s how they connect to their best clients and strongest growth.